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MKT315 - Taylor

Sales Management - Dr. Taylor

Sales Management

Option A: 

  • Shadow a sales manager or a sales rep for approximately four to eight hours and complete an in-depth interview with that same sales manager or sales rep.

Option B:

  • Research one specific sales management topic (approved bt Dr. Taylor) using secondary sources and personal interviews, discuss findings, and draw conclusions.
    • The research report should be on one of the topics covered in class
    • The research for this option will include both secondary sources and personal interviews
    • See pages 7-9 in your syllabus for specifics about Option B and related assignments.

In Class

Outline:

  • Assess current understanding 
  • Review types of information containers
  • Get fresh with library databases
  • Get fresh with government information (OOC & O*net)
  • Get going with your plans

Research and Trade Literature Sources:

Data and Analysis Sources:

Company Information Sources: