Shadow a sales manager or a sales rep for approximately four to eight hours and complete an in-depth interview with that same sales manager or sales rep.
Option B:
Research one specific sales management topic (approved bt Dr. Taylor) using secondary sources and personal interviews, discuss findings, and draw conclusions.
The research report should be on one of the topics covered in class
The research for this option will include both secondary sources and personal interviews
See pages 7-9 in your syllabus for specifics about Option B and related assignments.
In Class
Outline:
Assess current understanding
Review types of information containers
Get fresh with library databases
Get fresh with government information (OOC & O*net)
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
Covers trade publications from industries including finance, insurance, transportation, construction, and more. Covers over 700 publications for trade and industry information. Contains publications on every major industry, including finance, insurance, transportation, and construction.
Access from on campus or off campus with Ship ID.
Contents ~70% indexed in Ship Library Discovery Search.
Market research reports for different industries in the US, plus industry reports and company benchmarking reports for more than 5000 companies. Reports include trends, statistics and analysis on market size, market share of competitors, forecasts, and industry growth rates.
Students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but students will need to consult multiple resources to have a well-rounded view of their industry.
Access key business intelligence on countries, markets, and companies. This database provides historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis.
Westlaw is our major legal database that includes secondary and primary legal sources. It contains statutes, codes, arbitrations, and case law. Westlaw also includes the legal encyclopedias, journals, treatises, and law reviews. In addition to legal materials, it also has extensive collections of national and state/local news sources, as well as regional business magazines.
Covers company SEC filings and business executive information.
Contains a wide variety of information about public and private companies, industries, countries and more.
Provides a comprehensive look into financial information on companies, funds, ETFs, and markets. Also provides a portfolio tool for comparisons and planning. Subscription limited to 2 simultaneous users.
