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Need company data? Looking for competitive information? Market share? Financial data and company or industry outlook?
Choose a public company to research.
Look up the company in a directory to find basic information about
the company, often including the stock exchanges on which the company
trades. If the company sells stock, it is a public company, and it is
required to provide information to the Securities and Exchange
Commission, so it is easier to do research on public U.S. companies than
on private or foreign companies.
To determine if a company is public: look it up in a company directory such as Ward's Business Directory of U.S. Private & Public CompaniesREF HG 4057 .A565, or
Check LexisNexis Academic,
Select Business and then select Company Profiles. Enter the name of the
company. Under Source select Hoover Company Reports, S&P
Corporation Reports, or U.S. Public Companies. Also search Company
Determine if the company is a parent company or a division or a subsidiary of another company.
If the company you chose is a subsidiary, you will need to do your
research on the parent company. If you are able to find the 10K for the
company name in LexisNexis Academic the company is usually not a subsidiary.
You can also look up the company name or the subsidiary name in LexisNexis Corporate AffiliationsREF HG 4057 .A217
3. Determine the industry to which the company belongs.
Directories list codes which indicate the industry to which the
company belongs. Up until recently, these codes were called SIC codes
(Standard Industrial Classification Codes). SIC codes are being replaced
by NAICS codes (North American Industry Classification System). NAICS
codes will provide one uniform system to classify industries and to
compare economic statistics among industries in the U.S., Mexico, and
Canada. For more information and for NAICS and SIC comparability tables,
Find the Standard Industrial Classification Code (SIC Code) or the North American Industry Classification
System Code (NAICS Code) in the sources listed under item 1 above, or
Look up the SIC/NAICS code(s) in a directory which lists companies by SIC/NAICS code: e.g.
Ward's Business DirectoryREF HG 4057 .A565
Or use a journal database to find articles on competitors in the
industry. For example, search for the company or the industry name and
the keyword MARKET SHARE.
Identify the major strengths, weaknesses, opportunities, and threats
affecting your company and the industry to which they belong and the
current and past performances and strategies and future prospects of the
company and the industry.