Each Marketing 352 student will be required to participate in a research project for a product or service retailer. This project will require students to apply retailing concepts learned in class to a practical situation.
Research and evaluate a major retail organization from the perspective of retailing management. Reatiling management must function according to a business plan, identifying and integrating strategies required to meet company goals.
Please take a few minutes and tell us how you feel about today's library session.
The "Data" section below is probably more than you will need for this assignment. They are linked here 'just in case'
*cue ominous music*
Business Week, Forbes, etc. Search for Executive Compensation and other related terms.
These resources are fairly fluid. Trade publications often have light coverage, we will need to be creative in our search resources.
Publication Manual of the American Psychological Association (Seventh ed.)
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