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‘Brand Analysis’ offers the opportunity to develop a deeper understanding of key areas of consumer behavior. Choose a brand within a product category and collect brand-related information (e.g. advertisements, news/business articles, websites). After careful analysis of the brand’s current marketing communication, describe the areas that use of two of the following themes: Creating value for customers in order to capture value from customer in return, Customer engagement and today’s digital and social media, and Building and managing strong, value-creating brands. Identify how your brand attempts to influence, modify, or impact consumer behavior. Support your discussion with evidence that supports, explains, and/or critiques consumer behavior theory.
Become familiar with consumer behaviors, understand when the actions of a particular brand illustrate the use of a consumer behavior concept. Research and analyze your brand. Develop your understanding of the brand and identify how consumer behavior concepts have been applied in its marketing communication.
Detailed reports on over 1,300 US industries including supply chain information on the market, historical and forecasted revenue data, operating strengths and weaknesses, analysis of external drivers, the competitive landscape and major players, and industry profit and costs benchmarks. Also includes expert summary reports and specialized reports on niche industries. Search or browse industry reports by key word of NAICS code.
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
Covers trade publications from industries including finance, insurance, transportation, construction, and more. Covers over 700 publications for trade and industry information. Contains publications on every major industry, including finance, insurance, transportation, and construction.
Access from on campus or off campus with Ship ID.
Contents ~70% indexed in Ship Library Discovery Search.
Use this source to identify the major news outlets in the major cities in your state. For example, you can search on a combination of city name, state name, and "newspaper", to get a list of newspapers by city.