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Assignment

Foreign Entry Strategy Report

Become familiar with the various social, political, cultural, and economic environments covered in the course. Read about the actions of your chosen firm and recognize when these actions illustrate the use of an international business concept. Perform extensive research and analysis into the firm, industry, and the chosen country. Build a deep understanding of the chosen country and industry to identify international business concepts that can be applied to the international entry strategies for your firm.

Find Market Research Data and Analysis

IBISWorld This link opens in a new window
Detailed reports on over 1,300 US industries including supply chain information on the market, historical and forecasted revenue data, operating strengths and weaknesses, analysis of external drivers, the competitive landscape and major players, and industry profit and costs benchmarks. Also includes expert summary reports and specialized reports on niche industries. Search or browse industry reports by key word of NAICS code.
MarketResearch.com Academic This link opens in a new window
Contains industry reports and related materials covering management, marketing, accounting, supply chain and other angles into various industries.
Available on-campus or off-campus with your ShipID
Mintel Reports (Mintel Oxygen) This link opens in a new window
Contains market reports for US and Global industries and some brands.
Available from on-campus or off campus with your ShipID
Passport (Euromonitor) This link opens in a new window
Includes research reports on industries and market segments, consumer behavior patterns, and country outlooks in the Americas, Asia, Europe, and Oceania.
Access from on campus or off campus with ShipID.
Business Source Complete This link opens in a new window
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
Access from on campus or off campus with Ship ID.
ABI INFORM Collection This link opens in a new window
One of the largest and most comprehensive business databases. It include scholarly and business sources in all areas of business, management, marketing and others, including scholarly journal articles, trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news.
ABI/INFORM Trade & Industry This link opens in a new window
Covers trade publications from industries including finance, insurance, transportation, construction, and more. Covers over 700 publications for trade and industry information. Contains publications on every major industry, including finance, insurance, transportation, and construction.
Access from on campus or off campus with Ship ID.
Contents ~70% indexed in Ship Library Discovery Search.

Gale Directory of Publications and Broadcast Media
Use this source to identify the major news outlets in the major cities in your state. For example, you can search on a combination of city name, state name, and "newspaper", to get a list of newspapers by city.
Economic Census
Economic Census Data from the US Census Bureau
more...less...
Freely Available Reosurce

CIA World Factbook
A key compendium of basic statistical data on each country of the world, compiled by the CIA.
Country Reports
Aggregation of cultural, historical, statistical, & country Information
globalEDGE
Michigan State U globalEDGE provides information & insights on global business activity. A good source for global business knowledge.

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Assignment

Foreign Entry Strategy Report

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Contact the Ezra Lehman Memorial Library