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Assignment

Foreign Entry Strategy Report

Become familiar with the various social, political, cultural, and economic environments covered in the course. Read about the actions of your chosen firm and recognize when these actions illustrate the use of an international business concept. Perform extensive research and analysis into the firm, industry, and the chosen country. Build a deep understanding of the chosen country and industry to identify international business concepts that can be applied to the international entry strategies for your firm.

Find Market Research Data and Analysis

IBISWorld
Market research reports for different industries in the US, plus industry reports and company benchmarking reports for more than 5000 companies. Reports include trends, statistics and analysis on market size, market share of competitors, forecasts, and industry growth rates.
Students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but students will need to consult multiple resources to have a well-rounded view of their industry.
MarketResearch.com Academic
Contains industry reports and related materials covering management, marketing, accounting, supply chain and other angles into various industries.
Available on-campus or off-campus with your ShipID
Mintel Reports (Mintel Oxygen)
Contains market reports for US and Global industries and some brands.
Available from on-campus or off campus with your ShipID
Passport (Euromonitor)
Access key business intelligence on countries, markets, and companies. This database provides historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis.
Access from on campus or off campus with ShipID.
Business Source Complete
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
Access from on campus or off campus with Ship ID.
ABI INFORM Collection
One of the largest and most comprehensive business databases. It include scholarly and business sources in all areas of business, management, marketing and others, including scholarly journal articles, trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news.

Gale Directory of Publications and Broadcast Media
Use this source to identify the major news outlets in the major cities in your state. For example, you can search on a combination of city name, state name, and "newspaper", to get a list of newspapers by city.
Economic Census
Economic Census Data from the US Census Bureau
more...less...
Freely Available Reosurce

Regional Business News
Covers regional business news sources including newspapers and business trade magazines.
Contains full text and links to news articles.
Access from on campus or off campus with Ship ID.

CIA World Factbook
A key compendium of basic statistical data on each country of the world, compiled by the CIA.
Country Reports
Aggregation of cultural, historical, statistical, & country Information
globalEDGE
Michigan State U globalEDGE provides information & insights on global business activity. A good source for global business knowledge.

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Assignment

Foreign Entry Strategy Report

Find Market Research Data and Analysis

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