Get Started - MBA554 - Rahman - Library at Shippensburg University

Assignment

Foreign Entry Strategy Report

Become familiar with the various social, political, cultural, and economic environments covered in the course. Read about the actions of your chosen firm and recognize when these actions illustrate the use of an international business concept. Perform extensive research and analysis into the firm, industry, and the chosen country. Build a deep understanding of the chosen country and industry to identify international business concepts that can be applied to the international entry strategies for your firm.

Find Market Research Data and Analysis

IBISWorld This link opens in a new window
Market research reports for different industries in the US, plus industry reports and company benchmarking reports for more than 5000 companies. Reports include trends, statistics and analysis on market size, market share of competitors, forecasts, and industry growth rates.
Students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but students will need to consult multiple resources to have a well-rounded view of their industry.
MarketResearch.com Academic This link opens in a new window
Contains industry reports and related materials covering management, marketing, accounting, supply chain and other angles into various industries.
Available on-campus or off-campus with your ShipID
Mintel Reports (Mintel Oxygen) This link opens in a new window
Contains market reports for US and Global industries and some brands.
Available from on-campus or off campus with your ShipID
Passport (Euromonitor) This link opens in a new window
Access key business intelligence on countries, markets, and companies. This database provides historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis.
Access from on campus or off campus with ShipID.
Business Source Complete This link opens in a new window
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
Access from on campus or off campus with Ship ID.
ABI INFORM Collection This link opens in a new window
One of the largest and most comprehensive business databases. It include scholarly and business sources in all areas of business, management, marketing and others, including scholarly journal articles, trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news.
ABI/INFORM Trade & Industry This link opens in a new window
Covers trade publications from industries including finance, insurance, transportation, construction, and more. Covers over 700 publications for trade and industry information. Contains publications on every major industry, including finance, insurance, transportation, and construction.
Access from on campus or off campus with Ship ID.
Contents ~70% indexed in Ship Library Discovery Search.

Gale Directory of Publications and Broadcast Media
Use this source to identify the major news outlets in the major cities in your state. For example, you can search on a combination of city name, state name, and "newspaper", to get a list of newspapers by city.
Economic Census
Economic Census Data from the US Census Bureau
more...less...
Freely Available Reosurce

CIA World Factbook
A key compendium of basic statistical data on each country of the world, compiled by the CIA.
Country Reports
Aggregation of cultural, historical, statistical, & country Information
globalEDGE
Michigan State U globalEDGE provides information & insights on global business activity. A good source for global business knowledge.

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Assignment

Foreign Entry Strategy Report

Find Market Research Data and Analysis

Contact the Ezra Lehman Memorial Library