A few observations of the Marketing literature to keep in mind:
If you are having trouble finding good information for your Marketing assignments, use the Ask Us Anything service to get help from a librarian.
When accessing library databases, if you see the prompt displayed in the screenshot below, select "Use your Shippensburg University account" and login with your SU username and password.
These databases contain broad subject coverage which applies to many disciplines.
Often, a deeper understandig of a topic can measurably improve an assignment. Take some time to gather some background information and work your new knowledge into your assignment.
WorldCat Quick Start provides a quick and easy way to find books and other physical items when you are looking for information on a specific subject. This is a great way to explore the general availability of books on your topic. If you have checked the Library Catalog for a particular book or item and the library does not have it in the collection, search for it here and place an Interlibrary Loan request.
Search WorldCat Quick Start to Explore Library Books & Media
Explore Library Books & Media
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The Library Catalog can provide the definitive answer to the question "Does the library own a specific book (or other physical item)?" Generally, we suggest using WorldCat Quick Start to search for books or other physical items when you are not sure of the title for an exact item. If you discover that the library does not own a specific item, search for it in WorldCat and request the item via Interlibrary Loan.