uniE610 Skip to Main Content

Marketing Guide

Library Resources on Marketing


photo of a tablet with a marketing strategy on it
photo of consumer/user marketing strategy wheel
photo of a market analysis printout
photo of an online marketing plan
photo of a strategy flow chart

Marketing Literature

A few observations of the Marketing literature to keep in mind:

  • Current marketing information is published in journals and trade magazines
  • Find scholarly and trade articles or financial data by subject or topic in databases, or browse the journal title list for specific titles
  • Theory and generally acceptable practices can be found in books
  • Reference Collection books in HG 4051 - HG 4057 contain information on specific companies
  • General Collection books in HF contain management theory and related information
  • Find Articles through the sources listed on the Articles tab

If you are having trouble finding good information for your Marketing assignments, use the Ask Us Anything service to get help from a librarian.

When accessing library databases, if you see the prompt displayed in the screenshot below, select "Use your Shippensburg University account" and login with your SU username and password.

login prompt


Marketing - Start Here

Marketing - Specialized Resources

General Resources

These databases contain broad subject coverage which applies to many disciplines.

Background Information

Find Background Information

Often, a deeper understandig of a topic can measurably improve an assignment. Take some time to gather some background information and work your new knowledge into your assignment.

Find Market Research Data and Analysis


Search for Books & Media

WorldCat Quick Start

WorldCat Quick Start provides a quick and easy way to find books and other physical items when you are looking for information on a specific subject. This is a great way to explore the general availability of books on your topic. If you have checked the Library Catalog for a particular book or item and the library does not have it in the collection, search for it here and place an Interlibrary Loan request.

Search WorldCat Quick Start to Explore Library Books & Media

Explore Library Books & Media

<< ShipLibrary.WorldCat.org >>

Library Catalog

The Library Catalog can provide the definitive answer to the question "Does the library own a specific book (or other physical item)?" Generally, we suggest using WorldCat Quick Start to search for books or other physical items when you are not sure of the title for an exact item. If you discover that the library does not own a specific item, search for it in WorldCat and request the item via Interlibrary Loan.

Search the Ship Library Catalog for books and videos: