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Marketing Literature

A few observations of the Marketing literature to keep in mind:

Current marketing information is published in journals and trade magazines
Find scholarly and trade articles or financial data by subject or topic in databases, or browse the journal title list for specific titles
Theory and generally acceptable practices can be found in books
Reference Collection books in HG 4051 - HG 4057 contain information on specific companies
General Collection books in HF contain management theory and related information
Find Articles through the sources listed on the Articles tab

If you are having trouble finding good information for your Marketing assignments, use the Ask Us Anything service to get help from a librarian.

When accessing library databases, if you see the prompt displayed in the screenshot below, select "Use your Shippensburg University account" and login with your SU username and password.

Articles

Marketing - Start Here

Mintel Reports (Mintel Oxygen) This link opens in a new window
Contains market reports for US and Global industries and some brands.
Available from on-campus or off campus with your ShipID
MarketResearch.com Academic This link opens in a new window
Contains industry reports and related materials covering management, marketing, accounting, supply chain and other angles into various industries.
Available on-campus or off-campus with your ShipID
IBISWorld This link opens in a new window
Market research reports for different industries in the US, plus industry reports and company benchmarking reports for more than 5000 companies. Reports include trends, statistics and analysis on market size, market share of competitors, forecasts, and industry growth rates.
Students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but students will need to consult multiple resources to have a well-rounded view of their industry.
Passport (Euromonitor) This link opens in a new window
Access key business intelligence on countries, markets, and companies. This database provides historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis.
Access from on campus or off campus with ShipID.
Business Source Complete This link opens in a new window
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
Access from on campus or off campus with Ship ID.
ABI/INFORM Trade & Industry This link opens in a new window
Covers trade publications from industries including finance, insurance, transportation, construction, and more. Covers over 700 publications for trade and industry information. Contains publications on every major industry, including finance, insurance, transportation, and construction.
Access from on campus or off campus with Ship ID.
Contents ~70% indexed in Ship Library Discovery Search.
Mergent Online This link opens in a new window
Covers company SEC filings and business executive information.
Contains a wide variety of information about public and private companies, industries, countries and more.
Access from on campus or off campus with Ship ID.
Morningstar Library Edition This link opens in a new window
Provides a comprehensive look into financial information on companies, funds, ETFs, and markets. Also provides a portfolio tool for comparisons and planning. Subscription limited to 2 simultaneous users.
Access from on campus or off campus with Ship ID.
Westlaw This link opens in a new window
Westlaw is our major legal database that includes secondary and primary legal sources. It contains statutes, codes, arbitrations, and case law. Westlaw also includes the legal encyclopedias, journals, treatises, and law reviews. In addition to legal materials, it also has extensive collections of national and state/local news sources, as well as regional business magazines.
Access from on campus or off campus with Ship ID.

Marketing - Specialized Resources

Business Source Complete This link opens in a new window
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
Access from on campus or off campus with Ship ID.
Regional Business News This link opens in a new window
Covers regional business news sources including newspapers and business trade magazines.
Contains full text and links to news articles.
Access from on campus or off campus with Ship ID.
IQS Directory This link opens in a new window
Industrial Quick Search Directory: list of manufacturers, suppliers, and distributors with brief descriptions of each company. Search by product or service and by company.
ThomasNet This link opens in a new window
Covers industrial categories, product and company information, and CAD drawings.
Comprehensive resource of over 650,000 distributors, manufacturers and service companies.
Freely accessible database.

USA Trade Online
Covers STAT-USA and the Foreign Trade Division of the U.S. Census Bureau data.
Contains monthly information on U.S. imports and exports on more than 18,000 commodities.
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Freely accessible database.

Value Line Research Center This link opens in a new window
Covers comprehensive source of financial information and advice.
Contains information on >1,700 stocks, >90 industries, the stock market, and the economy.
Access from on campus or off campus with Ship ID.

General Resources

These databases contain broad subject coverage which applies to many disciplines.

Academic Search Ultimate This link opens in a new window
Academic Search Ultimate is our largest single comprehensive database. It includes records for some 40 million items, with 25+ million immediately available in full-text. It covers all subject areas and includes newspapers and other news sources, general and specialized magazines, and scholarly journals. It is an excellent starting place for most undergraduate research.
Access from on campus or off campus with Ship ID.
Contents indexed in Ship Library Discovery Search.
Sage Premier This link opens in a new window
Sage Premier is one of our largest journal archives featuring 1000+ scholarly journals and over 2 million articles. The major areas covered are the social and behavioral sciences, but it also includes strong offerings in Health Sciences, Life & Biomedical Sciences, Materials Science & Engineering, and the Humanities.
JSTOR This link opens in a new window
JSTOR is our most comprehensive interdisciplinary archive of scholarly journal articles. It includes the full-run of some 4,000 journals, from the journal's first issue up until the most recent 3-5 years (typically). Covers a wide variety of subjects, including the humanities, social sciences, natural sciences and mathematics, as well as extensive area studies collections and applied fields, such as business and criminal justice.
Access from on campus or off campus with Ship ID.
Project MUSE This link opens in a new window
Covers literature and criticism, history, the visual and performing arts, cultural studies, education, political science, gender studies, etc. Contains current full text scholarly journals which cover these fields and a significant collection of recent scholarly books.
Access from on campus or off campus with Ship ID.
Gale E-Books (Gale Virtual Reference Library) This link opens in a new window
Search across 1,000+ Gale reference books and encyclopedias by keyword or subject.
Access from on campus or off campus with Ship ID.
Oxford Reference Online: Premium This link opens in a new window
Search across an extensive collection of authoritative Oxford reference books and encyclopedias by keyword or subject.

Access from on or off campus with Ship ID.

Background Information

Find Background Information

Often, a deeper understandig of a topic can measurably improve an assignment. Take some time to gather some background information and work your new knowledge into your assignment.

CQ Researcher This link opens in a new window
Library database that covers the most important and controversial issues of the day. Contains the full text of CQ Researcher, a weekly publication. Each issue provides a comprehensive overview and background essay, data tables and graphs, chronology, pro-con starter, and list of major research and advocacy groups. Includes extensive lists of sources and hot-linked footnotes throughout.
Access from on campus or off campus with Ship ID.
Gale E-Books (Gale Virtual Reference Library) This link opens in a new window
Search across 1,000+ Gale reference books and encyclopedias by keyword or subject.
Access from on campus or off campus with Ship ID.
Sage Knowledge Ebooks This link opens in a new window
The ultimate social sciences digital library, contains 5,000+ ebooks.
Oxford Reference Online: Premium This link opens in a new window
Search across an extensive collection of authoritative Oxford reference books and encyclopedias by keyword or subject.

Access from on or off campus with Ship ID.
Funk & Wagnalls New Encyclopedia This link opens in a new window
Covers items of general interest. Contains >25,000 encyclopedic entries.
Access from on campus or off campus with Ship ID

Market Research Handbooks
RKMA Market Research Handbooks include biennial updates of the following market research areas: Business-to-Business Marketing, Consumer Behavior, Consumer Marketing, Consumer Use Of The Internet, Entertainment, Media & Advertising Market, Healthcare Business Market, International Consumer Markets, Leisure Market, Restaurant, Food & Beverage Market, Retail Business Market, Sports Marketing, Travel & Tourism Market, and U.S. Cities & Communities.

Find Market Research Data and Analysis

IBISWorld This link opens in a new window
Market research reports for different industries in the US, plus industry reports and company benchmarking reports for more than 5000 companies. Reports include trends, statistics and analysis on market size, market share of competitors, forecasts, and industry growth rates.
Students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but students will need to consult multiple resources to have a well-rounded view of their industry.
MarketResearch.com Academic This link opens in a new window
Contains industry reports and related materials covering management, marketing, accounting, supply chain and other angles into various industries.
Available on-campus or off-campus with your ShipID
Mintel Reports (Mintel Oxygen) This link opens in a new window
Contains market reports for US and Global industries and some brands.
Available from on-campus or off campus with your ShipID
Passport (Euromonitor) This link opens in a new window
Access key business intelligence on countries, markets, and companies. This database provides historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis.
Access from on campus or off campus with ShipID.
Business Source Complete This link opens in a new window
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
Access from on campus or off campus with Ship ID.
ABI INFORM Collection This link opens in a new window
One of the largest and most comprehensive business databases. It include scholarly and business sources in all areas of business, management, marketing and others, including scholarly journal articles, trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news.
ABI/INFORM Trade & Industry This link opens in a new window
Covers trade publications from industries including finance, insurance, transportation, construction, and more. Covers over 700 publications for trade and industry information. Contains publications on every major industry, including finance, insurance, transportation, and construction.
Access from on campus or off campus with Ship ID.
Contents ~70% indexed in Ship Library Discovery Search.

Gale Directory of Publications and Broadcast Media
Use this source to identify the major news outlets in the major cities in your state. For example, you can search on a combination of city name, state name, and "newspaper", to get a list of newspapers by city.
Economic Census
Economic Census Data from the US Census Bureau
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Freely Available Reosurce

Books

Search for Books & Media

WorldCat Quick Start

WorldCat Quick Start provides a quick and easy way to find books and other physical items when you are looking for information on a specific subject. This is a great way to explore the general availability of books on your topic. If you have checked the Library Catalog for a particular book or item and the library does not have it in the collection, search for it here and place an Interlibrary Loan request.

Search WorldCat Quick Start to Explore Library Books & Media

Explore Library Books & Media

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Library Catalog

The Library Catalog can provide the definitive answer to the question "Does the library own a specific book (or other physical item)?" Generally, we suggest using WorldCat Quick Start to search for books or other physical items when you are not sure of the title for an exact item. If you discover that the library does not own a specific item, search for it in WorldCat and request the item via Interlibrary Loan.

Marketing Guide

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Home

Marketing Literature

Articles

Marketing - Start Here

Marketing - Specialized Resources

General Resources

Background Information

Find Background Information

Find Market Research Data and Analysis

Books

Search for Books & Media

WorldCat Quick Start

Library Catalog

Contact the Ezra Lehman Memorial Library