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MKT430 - Edwards

Dr. Edwards: Marketing & Management Research

Note that there are several ways to get market, industry, consumer, and company data; each report source emphasizes different aspects. For a clearer, or at least more informed, picture compare the Datamonitor (in Business Source Complete), Mergent, and Morningstar reports for your company with the company's website, annual report, and marketing communications. Also, compare the industry information from the varous sources, some analysts have diverging opinions.

RKMA Handbooks

Academic Journal Resources

Library databases:

Freely available resources:

Economic, Industry, Market, Company, and Business News

Library databases:

Government resources:

Company Information

Library databases:

Government resources:

Country Information

Library databases:

Government resources:

Consumer Analysis

Library databases:

Government resources:

Special Notes

Special notes:

The sources below can often be peripheral to finding specific information, but when they come through the data is very helpful. Try them out.