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MKT495 - Taylor

Overview

In Class

Class outline:

  • Welcome & Introduction
  • Library website features
  • MKT495 Research Guide
    • Relationship to contents of Assignment sheet
    • Structure & resources
    • Request for comments
  • Research time, individual and team

Industry NACIS Code: 325412

How did we do?

Please take a few minutes and tell us how you feel about today's library session.

Customers

Customer Information

This list is not intended to be comprehensive, but basic and representative.

Databases

Articles

Data

Newspapers

Government Publications

Competitors

Competitor Information

This list is not intended to be comprehensive, but basic and representative.

Databases

Articles

Data

Newspapers

Government Publications

Industries

Industry Information

This list is not intended to be comprehensive, but basic and representative.

Databases

Articles

Data

Newspapers

Government Publications

Environment

Industry Information

This list is not intended to be comprehensive, but basic and representative.

Databases

Articles

Data

Newspapers

Government Publications

Location Analysis

Marketing

Industry Information

This list is not intended to be comprehensive, but basic and representative.

Databases

Articles

Data

Newspapers

Pricing Concepts

Citation Styles

Citation Formatting

Check out our quick guides for APA, MLA, and Chicago styles and links to some of the better online citation tools.

APA Style

MLA Style

Note: The 8th edition of the MLA Handbook is not yet available at Lehman Library. For guidance to the 8th edition, see the MLA Style Purdue OWL link or the new MLA Style Center link below.

Chicago Style

Associated Press (AP) Style

ASA Style

CSE Scientific Style

Other Citation Styles

Online Citation Tools

These programs allow you to electronically format your sources and create a bibliography that can be downloaded directly into your paper.