The focus for each team is to develop a new product, and provide recommendations regarding target market, positioning, pricing, promotion, and distribution of the product.
Each team will be responsible for providing a systematic review of the current literature of their project topic. A literature review is an organized summary of the research on a particular topic. Conducting a literature review can be time consuming, often taking much longer than originally anticipated. The objective of a literature review is to summarize the existing research related to your project topic.
As a result of your review of relevant literature, you should be able to summarize the current state of knowledge regarding your project topic. Here are some useful guidelines for the literature review:
Mastering synthetic writing is key to a successful literature review. Use these resources to learn how to analyze the articles you want to use for your literature review, keep track of common themes using an article analysis matrix, and how to convert the notes in the analysis matrix into a piece of synthetic writing.
Think of working on your literature review as a multi-step process:
A literature review is not the same as a research paper. The point of a literature review is to synthesize the research of others without making a new argument or scholarly contribution. A literature review is also not an annotated bibliography. You should not write about each study you are reviewing in turn, but instead write synthetically to highlight the current state of the literature.
Key Points to Consider:
Note that there are several ways to get market, industry, consumer, and company data; each report source emphasizes different aspects. For a clearer, or at least more informed, picture compare the Datamonitor (in Business Source Premier), Mergent, and Morningstar reports for your company with the company's website, annual report, and marketing communications. Also, compare the industry information from the varous sources, some analysts have diverging opinions.
The sources below can often be peripheral to finding specific information, but when they come through the data is very helpful. Try them out.
These databases contain broad subject coverage which applies to many disciplines.
The below links to Purdue OWL for APA will help you to set up/format your document in addition to creating a reference list and in-text citations.