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MKT352 - Taylor

Dr. Taylor: Principles of Retailing

Retail Management

Assignment

Each Marketing 352 student will be required to participate in a research project for a product or service retailer. This project will require students to apply retailing concepts learned in class to a practical situation.

Research and evaluate a major retail organization from the perspective of retailing management. Reatiling management must function according to a business plan, identifying and integrating strategies required to meet company goals.

In Class

Class outline:

  • Welcome & Introduction
  • Library website features
  • MKT352 Research Guide
    • Relationship to contents of Assignment sheet
    • Structure & resources
    • Request for comments
  • Research time, individual and team

How did we do?

Please take a few minutes and tell us how you feel about today's library session.

Retailers

Retailer Profile / Competition / Customers

Databases

Articles

Data

Newspapers

Government Publications

Paper

Personnel

Personnel & Career Information

The "Data" section below is probably more than you will need for this assignment. They are linked here 'just in case'
*cue ominous music* 

Websites

Magazines / Journals / Periodicals

Business Week, Forbes, etc. Search for Executive Compensation and other related terms.

Paper

Data

Products

Products & Service Management

These resources are fairly fluid. Trade publications often have light coverage, we will need to be creative in our search resources.

Location

Location Analysis

Pricing

Pricing Concepts

Financial

Financial Analysis of the Firm

Store

Store Layout & Design

Promotion

Promotional Strategies

Citation Styles

Citation Formatting

Check out our quick guides for APA, MLA, and Chicago styles and links to some of the better online citation tools.

APA Style

MLA Style

Note: The 8th edition of the MLA Handbook is not yet available at Lehman Library. For guidance to the 8th edition, see the MLA Style Purdue OWL link or the new MLA Style Center link below.

Chicago Style

Associated Press (AP) Style

ASA Style

CSE Scientific Style

Other Citation Styles

Online Citation Tools

These programs allow you to electronically format your sources and create a bibliography that can be downloaded directly into your paper.