Each Marketing 352 student will be required to participate in a research project for a product or service retailer. This project will require students to apply retailing concepts learned in class to a practical situation.
Research and evaluate a major retail organization from the perspective of retailing management. Reatiling management must function according to a business plan, identifying and integrating strategies required to meet company goals.
Please take a few minutes and tell us how you feel about today's library session.
The "Data" section below is probably more than you will need for this assignment. They are linked here 'just in case'
*cue ominous music*
Business Week, Forbes, etc. Search for Executive Compensation and other related terms.
These resources are fairly fluid. Trade publications often have light coverage, we will need to be creative in our search resources.
Check out our quick guides for APA, MLA, and Chicago styles and links to some of the better online citation tools.
Note: The 8th edition of the MLA Handbook is not yet available at Lehman Library. For guidance to the 8th edition, see the MLA Style Purdue OWL link or the new MLA Style Center link below.
These programs allow you to electronically format your sources and create a bibliography that can be downloaded directly into your paper.