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‘Brand Analysis’ offers the opportunity to develop a deeper understanding of key areas of consumer behavior. Choose a brand within a product category and collect brand-related information (e.g. advertisements, news/business articles, websites). After careful analysis of the brand’s current marketing communication, describe the areas that use of two of the following themes:
Identify how your brand attempts to influence, modify, or impact consumer behavior. Support your discussion with evidence that supports, explains, and/or critiques consumer behavior theory.
Become familiar with consumer behaviors, understand when the actions of a particular brand illustrate the use of a consumer behavior concept. Research and analyze your brand. Develop your understanding of the brand and identify how consumer behavior concepts have been applied in its marketing communication.
Check out the video tips below If you're not sure which database(s) to use or which one will have information you want or need for this assignment.
These databases contain broad subject coverage which applies to many disciplines.
Publication Manual of the American Psychological Association (Seventh ed.)
The Publication Manual of the American Psychological Association, Seventh Edition is the official source for APA Style. With millions of copies sold worldwide in multiple languages, it is the style manual of choice for writers, researchers, editors, students, and educators in the social and behavioral sciences, natural sciences, nursing, communications, education, business, engineering, and other fields. Known for its authoritative, easy-to-use reference and citation system, the Publication Manual also offers guidance on choosing the headings, tables, figures, language, and tone that will result in powerful, concise, and elegant scholarly communication. It guides users through the scholarly writing process--from the ethics of authorship to reporting research through publication. The seventh edition is an indispensable resource for students and professionals to achieve excellence in writing and make an impact with their work. The seventh edition has been thoroughly revised and updated to reflect best practices in scholarly writing and publishing. All formats are in full color, with a new tabbed spiral version Improved ease of navigation, with many additional numbered sections to help users quickly locate answers to their questions Resources for students on writing and formatting annotated bibliographies, response papers, and other paper types as well as guidelines on citing course materials Dedicated chapter for new users of APA Style covering paper elements and format, including sample papers for both professional authors and student writers New chapter on journal article reporting standards that includes updates to reporting standards for quantitative research and the first-ever qualitative and mixed methods reporting standards in APA Style New chapter on bias-free language guidelines for writing about people with respect and inclusivity in areas including age, disability, gender, participation in research, race and ethnicity, sexual orientation, socioeconomic status, and intersectionality More than 100 new reference examples covering periodicals, books, audiovisual media, social media, webpages and websites, and legal resources More than 40 new sample tables and figures Expanded guidance on ethical writing and publishing practices, including how to ensure the appropriate level of citation, avoid plagiarism and self-plagiarism, and navigate the publication process Guidelines that support accessibility for all users, including simplified reference, in-text citation, and heading formats as well as additional font options
The below links to Purdue OWL for APA will help you to set up/format your document in addition to creating a reference list and in-text citations.
